Becoming a Digital Dealership

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After the events of 2020, digitization of the automobile purchasing experience is no longer a question of “if” or “when,” but “how.”  Embracing this new way of shopping is critical for the future success and resilience of the automotive industry.

During this week's webinar, Mark Vickery, Senior Director of Performance Management​ at VinSolutions, will share key action items for implementing and optimizing a digital sales experience, including how to:  

  • Reinvent the customer engagement model in the new normal;

  • Bring the e-commerce buying experience into the dealership;

  • Adopt a digital-first market strategy;

  • Meet customers where they are, online;

  • Evaluate dealership tools you can use; and

  • Measure success.

Presenter:

  • Mark Vickery
    Senior Director of Performance Management
    Cox Automotive/VinSolutions

Moderator:

  • Susan J. Bieber, Esq.
    Vice President- Dealer Services
    GNYADA